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Loop Tackle

Loop is a community for fly fishers founded in Sweden. Their main market is selling topnotch fly fishing gear to all over the world and this has made their company’s annual revenue reach to stunning 5,7million €. Their popularity can be seen on social media too – just on Instagram Loop has a whopping 155k+ followers.


The brief was to create various social media, email and e-commerce assets to promote their fly fishing gear.


Several email campaigns  – expanded to social media as well as to their website – were designed and built using MailChimp’s email platform. The emails performed brilliantly bringing thousands of euros extra sales for the brand. Subtle animation together with bold colours and changing graphics make the products even more desirable and therefore have boosted their brands visibility. Bigger campaigns such as Black Friday made over 100k € annual revenue being the biggest sales day for the company.