Viinilinna / Hartwall

Viinilinna is one of the leading wine importers of Finland supplying high quality wines from across the world. The company became part of the ever-growing corporate beverage brand Hartwall in spring 2022.

Brief

The required design work for Viinilinna consists of everything from package design to social media ad animations. As one of the more larger scale projects, the brief was to art direct and produce a full campaign for one of their best selling products – a fruity low alcohol drink called Liisa.

Outcome

A series of outcomes were designed, such as package designs for new wine concepts, social media ads, as well as various print advertising pieces. An even larger scale project was the curation of a summer campaign for Liisa, which included art direction of a photoshoot and thereafter the using those images to create the promotional material. Liisa was a sell out across the country.